November 22, 2017
Elon Musk Channels Knight Rider With His Roadster-Semi Reveal
Tesla just unveiled the world’s fastest long-haul semi truck, which can go from 0 to 60 miles per hour in only 5 seconds while pulling a trailer. The much-anticipated reveal was the subject of speculation for weeks, with observers wondering whether it would be a freight industry curiosity—or a transformation. The initial take is that it might be the latter.
And that wasn’t even the biggest surprise of the night.
What followed was a scene straight out of the 1980s sci-fi TV show Knight Rider. With the trucks dominating a stage inside an airport hangar and a raucous crowd gathered around, the trailer of one of Tesla’s Semis tilted up, a cloud of smoke swirled, and out came an all new Tesla Roadster, a reprise of the vehicle that first defined the company as a maker of ultra-fast electric cars. Before the Model 3, Model X, and Model S, there was the Roadster. But this was something very different from the original.
The new Roadster is the quickest production car ever made, by a good margin, clocking 0 to 60 in 1.9 seconds in the $200,000 base model version. Even crazier is the car’s unprecedented battery range: 620 miles on a single charge. At the invitation of Tesla Chief Executive Officer Elon Musk, the crowd of Tesla owners and enthusiasts at the Hawthorne, California, airport jumped the barriers and swarmed the vehicles.

“Wow, that was cool!” Toni Sacconaghi, a Sanford C. Bernstein & Co. analyst, wrote in a report to clients after the event. “Tesla’s addressable market for Semi Trucks may be considerably larger than we had estimated.”
Musk, 46, is known for being a showman, and Tesla is in the midst of a slower-than-promised rollout of the Model 3, the critical mass-production electric car that will make or break the automaker. The two new vehicles unveiled Thursday night could be seen as distractions at the very time when the company needs to be focused.
As central as the Model 3 is to Tesla’s survival, though, the Semi and Roadster are formidable in their potential to generate revenue. Of the two, the most important for Tesla’s future, the future of transport electrification, and the environment in general is the Semi.

The truck is a massive Class 8 Day Cab, capable of hauling a maximum vehicle weight of 80,000 pounds—pretty much the biggest long-haulers get—for a whopping 500 miles on a single charge, according to Musk. After the airport event, he sent potential fleet customers out in the Semis on endless breakneck loops along the runway. The trucks get to 60 mph just as quick as a Model 3.
Beyond speed, the Semi’s range and charging time are significantly better than the expectations of six analysts surveyed by Bloomberg before the event. This means the market Tesla is chasing is wide open. In North America alone, the diesel freight trucks in the Tesla Semi’s class account for about $30 billion in sales annually, or more than 250,000 new trucks, according to industry data tracked by Bloomberg.

The Semi’s specs mean that a driver could put in almost 900 miles a day, only stopping to charge during a 30-minute lunch break, and picking up 400 miles of battery range while eating his sandwich. That’s faster than any charger capability today—possibly by an order of magnitude. Moreover, that 900 mile-a-day capacity is actually more driving than U.S. laws allow. The two prototype Semis on display Thursday were day cabs, but Tesla plans to build a version with a sleeper cabin, too.
Given the Semi’s potential for long-distance hauling, the one remaining hurdle for luring truckers to electric is cost.
Unfortunately, that’s something Musk didn’t address—at least not completely. While he claimed the truck would offer customers more than $200,000 in fuel savings with an impressive 2-year payback compared with diesel, he didn’t disclose many of the assumptions behind those calculations, including the most basic: the upfront cost of the truck. A payback period of of 2 years is exactly what’s needed for Tesla to garner a big interest from the freight industry, according to the average of six analysts surveyed before the event.
Musk said Tesla will guarantee low electricity prices of 7 cents a kilowatt hour, significantly below average U.S. prices, which the company will ensure by deploying solar panels and massive batteries. The truck has a drag coefficient of 0.36, which is sleeker than a Bugatti Chiron supercar. The Semi’s wheels, trailer gaps, and undercarriage are sealed up to reduce drag.

Tesla has begun taking reservations for the Semi, at $5,000 a piece for delivery in 2019. Bloomberg was first to confirm initial Semi orders, from a Michigan grocery store chain and then from Wal-Mart Stores Inc., Meijer Inc., and J.B. Hunt Transport Services Inc. People familiar with Tesla’s Semi program said more companies would be disclosing orders soon. Roadster deposits, meanwhile, start at $50,000 for the $200,000 base model for delivery in 2020.
Both of the vehicles set new records for range and speed, and will become the targets to beat for companies going electric.
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December 9, 2017
Gun Buying Loses the Fear Factor Under Trump, Sparking Price War
by MeDaryl • Cars • Tags: AMERICAN OUTDOOR BRANDS CORP, Barack Obama, business, Donald John Trump, earnings, Environment, Industrials, markets, New York, P James Debney, politics, S&P 500 INDEX, War
A bad dream for U.S. firearms producers has become reality: The fear-based motivation for gun purchases has evaporated and is being replaced by bargain hunting.
A price war has broken out across the gun industry with no end in sight. Sales and profits are dropping. American Outdoor Brands Corp., the maker of Smith & Wesson weapons, slashed its annual profit target by 45 percent.
“There was some fear-based buying that would take place from time to time. There is no fear-based buying right now,” James Debney, chief executive officer of American Outdoor, said in a conference call. Heavy discounting is “the primary driver for a consumer who wants to acquire a firearm.”
Blame the new business environment on Donald Trump, a self-avowed champion of gun owners and the right to bear arms. Weapons sales often spiked after mass shootings during President Barack Obama’s administration, as some customers fretted that lawmakers would respond with tougher gun-control measures.
Gunmakers aren’t reducing production enough to meet lower demand, and inventories at independent dealers is high, Debney said. He cited competitors offering rebates of $150 on sport rifles, a level of discounting he called unsustainable.
“We have to defend our position and weather the storm — ultimately until there’s a better balance between those production rates and the consumer demand,” he said after the close of regular trading Thursday. It’s unclear how long the discounting will continue, he said.
Shares Tumble
American Outdoor plunged 12 percent to $13.15 at 12:54 p.m. in New York after falling to $12.46, its lowest intraday since April 2015. The stock dropped 29 percent this year through Thursday, while the S&P 500 Index climbed 18 percent. Rival Sturm Ruger & Co. declined as much as 7.8 percent Friday, the most intraday in four months.
American Outdoor slashed its earnings target for the fiscal year through April to a range of 57 cents to 67 cents a share from $1.04 to $1.24, citing the need for price cuts to maintain market share. The Springfield, Massachusetts-based maker of the M&P Shield 9 mm handgun cut its sales goal to $670 million to $675 million. It previously forecast $700 million to $740 million.
“We believe the industry environment will remain difficult for several more months, if not longer,” Chris Krueger, an analyst with Lake Street Capital Markets, said in a note.
A record number of background checks, a proxy for gun purchases, during Black Friday had sparked investor hopes that gun demand had hit bottom. But that holiday buying was merely a sign that consumers were waiting for steep bargains, Debney said. The National Instant Criminal Background Check system dropped 12 percent in November from a year earlier.
Tracking Demand
The industry eventually will match production with gun demand, and the large discounts will diminish, Debney said. Consumers are still driven to buy weapons on concerns over their personal safety, he said. The big unknown: What is the long-term level of demand under an administration that doesn’t spark concern over possible firearm regulation.
“Where do we settle out in terms of the size of the market?” Debney said. “We just don’t know.”
Read more: http://www.bloomberg.com/news/articles/2017-12-08/smith-wesson-maker-tumbles-as-gunmakers-battle-over-prices